singapore airlines company structure

Ask a professional writer to help you with your textGive us your email and we'll send you the essay you need Students looking for free, top-notch essay and term paper samples on various topics. The companies like Singapore airlines and Temasek are best examples of Singapore … It draws on the full potential of the HR resource. Business strategies are the actions management take to execute a business model. Recently, the A380 was discovered damages on the structural, SIA take immediate inspection on the aircraft and keep it updated of the result. Source: L. Heracleous, J. Wirtz / Journal of Air Transport Management xxx (2009) 1-6Next I would like take a step further of zooming the elements that constitute to the success of leading Singapore Airlines of achieving the dual strategy. The aim is about cost-effective service excellence based on the whole rather than just one aspect of customer experience. It frees up leadership in everyone concerned. They have a product innovation department that continuously looks at trend and why people behave in a certain manner, why they do certain things.Managers and staff are simultaneously aware of the need for profit and cost-effectiveness. From the above we can see clearly, to achieve the differentiation and cost leadership; each functional unit have to fully coordinated (i.e involve HR and Acting Crew dept) to train the SIA girls, and to achieve the young fleet; fuel effiency and lower maintenance cost, (i.e involve R&D and finance dept) in order to effectively achieved the plans. They also have a program called ‘‘SIA’’, for ‘‘staff ideas in action’’, where staff can propose any ideas they have that would improve service or cut costs.Total Innovation: Integrating Incremental Development with Unanticipated, Discontinuous Innovations SIA adopt a total innovation approach captured in their ’40-30-30’ rule, ensuring a holistic approach to service improvement. SIA has never posted a loss on an annual basis, and has achieved substantial and superior returns in an industry plagued by intermittent periods of disastrous under-performance.From the very first days of SIA, several things were clear in the mind of the brand owner: the airline was determined to be a highly profitable brand, and the best airline brand in the aviation industry. "You must agree to out terms of services and privacy policy" Subsidiaries serve not only as the development ground for well rounded management skills, and a corporate rather than a divisional outlook through job rotation, but also as sources of learning. Swissair and Delta).The advancement of technology brings the organisation to a great height if they successfully engaged it to improve the overall function or create a new services or product. Singapore Airlines Organizational Structure. L. and Wirtz.J. It is this level of fit and mutual reinforcement among the elements that supports the sustainability of competitive advantage at SIA.

The internal feuding in ALPA-S which led to the ousting of the entire 22-member executive committee on 17 November 2003 was attributed to "internal politics" and theories that it may involve former pilots, including those involved in the deregistration of SIAPA.On 2 April 2007 the airline group and its unions jointly launched the "Singapore Airlines Group Union-Management Partnership" and the Labour Movement 2011 (LM2011) in a bid to improve their relations, each pledging to be "pro-worker" and "pro-business" respectively.From 2000 until 2015, SIA was the title sponsor of the In April 2014, SIA announced that it has signed an agreement with the Branding and publicity efforts have revolved primarily around flight crew,Although a successful marketing image for the airline, the "Singapore Girl" emphasis received criticisms for its portrayal of women as subservient to males.