Flight operations department (pilots) is responsible for safe and effective operation of the aircraft. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Strategy Management at IndiGo Airlines Indigo also has physical presence through their airport counters where people can book their tickets and enquire about their travelling details. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.MBA Skool is a Knowledge Resource for Management Students & Professionals.Quizzes test your expertise in business and Skill tests evaluate your management traitsThe names and other brand information used in the Marketing Mix section are properties of their respective companies.
It is also responsible for quality assurance and regulatory compliance.Indigo Airlines is known for its professional cabin crew which gives wonderful service experience and is responsible for high quality service. Segmentation, targeting, positioning in the Marketing strategy of Indigo Airlines Benefit segmentation strategy is used by Indigo Airlines to cater to the changing needs of developed & developing nations. See our It communicated its key offering of reaching everywhere on time and also announced its international operations. They have a variety of meal options for their consumers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Your message goes here Over the years it has become India’s most preferred airline due to its low cost fares and high quality. When consumers compare prices they find that Indigo Airlines provides them with low fares and quality, on time services. The operations and management of Indigo Airlines is headed by Mr. Aditya Ghosh who is the president and whole time director of the company.This article has been researched & authored by the Browse 4Ps Analysis of more brands and companies similar to Indigo Airlines Marketing Mix. It lowered the prices for the domestic flight to the lowest ones. Currently it has 15 Airbus320 NEOs. They also maintain all the equipment and vehicles used for servicing the aircraft and the passengers.Indigo’s corporate office is situated n Gurgaon. This gives an insight in the promotion and marketing strategy of the airline’s marketing mix.Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Indigo Airlines.Indigo Airlines has different departments for people to work in. If you continue browsing the site, you agree to the use of cookies on this website. The company will be able to win market share based on discounted pricing.
Indigo has international reservations offices in Singapore, UAE, New York, Los Angeles, Chicago, Nepal, Toronto, Kuwait, Oman etc. They do not accept perishable shipments like seafood, dairy, plants, meat. Pricing Strategy-Indigo Airlines Prepared by Bhooshan Kanani *Prepared for educational purpose only 2. It mainly targets people by offering the benefits of low pricing as Air travel is perceived as an expensive travelling option. And, around 2014, Indigo went for price war strategy. which have helped the brand grow.Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Your message goes here The pricing strategy of the Indigo Airlines will focus on setting the list price, credit terms, payment period and discounts.