the few, the proud, the marines

The Marines.”A lot of credit goes to ad man J. Walter Thompson for that. Blog #3. Jeff Schogol. It replaced three traditional but unofficial slogans, which isn’t a bad record for a brand that’s 239 years old (Take a look and see how many times Coca Cola has changed their tag line. But when I looked at the bottom of the page, it says Hosted by Stormfront, so I clicked on that and it brought me to a site that was all about White Pride Worldwide. Marine Corps may replace 'The Few, The Proud' as its recruiting slogan.

Marines continue to do so. The Culture of the United States Marine Corps is widely varied, but unique amongst the branches of the United States armed forces. The Marine Corps got its orders in 1999: reduce the cost of running its 16 major bases by $110 million a year, by 2004. I’ve pioneered work in loyalty, emotional engagement and predictive metrics creating the Customer Loyalty Engagement Index (examining 83 categories and 598 brands), and the Sports Fan and Women’s Wear Daily Fashion Brand Indices.

The Marines.” The blue signifies naval ties, while the scarlet and gold are the official The recruiting slogan of "A Few Good Men" (as opposed to the The Continental ship Providence, now lying at Boston, is bound on a short cruise, immediately; a few good men are wanted to make up her complement." The Marine Corps officers' sword is a The Marine Corps Birthday is celebrated every year on 10 November, when the Prior to 1921, Marines celebrated the 11 July 1798 recreation of the Corps (having been disbanded following the end of the No. It’s been celebrated this way for 93 years.

I found this to be interesting. It’s advertising meant to make the Corps sound elite to young people so they enlist.

The Germans called the Marines fighting through woods that were thought to impenetrable, and who finally captured ground thought to be an absolute German safe haven, “Teufel Hunden,” referring to the legendary Hounds from Hell.The Marine Corps motto – “Semper Fidelis” (“Ever faithful” and the John Philip Sousa official march of the Marines) – was adopted in 1883.

So far, so good. Marine “packaging” has changed over the past 239 years – they have the best dress uniforms of any of the services – but the name stuck!The appellation “Devil Dogs” comes from the Battle of Belleau Wood in 1918.

During the annual birthday celebration, Order No. Washington, November 1, 1921 For this, a commanding officer cuts the cake with a Mameluke sword (a kind of scimitar), the first piece going to the oldest Marine present, which is then passed along to the youngest. Mr. Thompson enlisted in the Marine Corps in 1864 so you might say there was some history there too, because l about 100 years later his company helped develop the Marine Corps into the elite brand it stands for today.

Leave a Comment. The Several Marine Corps museums have been established, most notably the Memorials also serve as a way to preserve history.

My current book, The Certainty Principle, deals with engagement in a more complex, cross-channel marketplace. Tuesday is Veterans Day, a celebration to honor America's veterans for their patriotism, love of country, and willingness to serve and sacrifice for the common good.

"'The Few, The Proud' still belongs to the Marines, along with all previous taglines used," Caldwell said at the time. I can be reached at robertp@brandkeys.com.Opinions expressed by Forbes Contributors are their own.I write about brands, emotional engagement, predictive metrics & ROI. As in any military organization, the official and unofficial traditions of the Marine Corps serve to reinforce camaraderie and set the service apart fr… And that brand is only 128years old!) (OK, nobody’s perfect, but Marines come as close as you can get to perfect!) So a real tradition and part of its “long and illustrious history” and a truly emotional event where loyalty and continuity continues to reinforce the Marine Corps brand.History and tradition are a big part of the Marine Corps brand, and many expressions that have become part of the American lexicon are related to the Marines.For example, the phrase “Leathernecks,” hearkens back to 1776 when the Naval Committee of the Second Continental Congress stipulated new Marine uniforms and along with green coats, buff breeches, and black gaiters, the committee mandated a leather collar to protect the neck against cutlasses. The Proud. The Proud. On March 20, 1779, Captain William Jones of the Continental Marines placed a recruiting advertisement in So to the complement of those few good men, past and present, we say “Happy Birthday.”I’m the founder/president of Brand Keys, Inc. the NY-based brand loyalty and customer engagement consultancy. Jun.

originates from the "high and tight" haircut that many Marines have, which makes their head look like a jar. But today belongs to the United States Marines, marking the 239th birthday of the Corps.Marine Corps birthday celebrations come with a traditional cake-cutting ceremony that would put your usual event marketing to shame.